It’s an exhilarating and uneasy position—running a business that leans entirely on the strength of one’s ideas and the stamina behind them. For many small business owners, the biggest hurdle isn’t crafting a great product or delivering a killer service—it’s letting people know about it. Marketing, once the domain of agencies and ad buys, is now a scattered landscape of DIY content, unpredictable algorithms, and endless tools promising quick traction. And yet, that chaos is where scrappy businesses often