Broadway Bank celebrates 75 years with $75,000 donation to agencies supporting local military

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February 19, 2016
Broadway Bank, San Antonio’s largest independently owned and operated bank, is celebrating its 75th anniversary this year with activities for customers, employees and the community whose loyalty to this family-owned institution has endured for five generations. The celebration will include a ceremony on February 23 to bury a 2016 time capsule filled with Broadway Bank items to be opened in 25 years. To honor its military heritage and the military service of its founders, Broadway Bank will also make a $75,000 donation to three local military agencies. 
Col. Charles E. Cheever Sr. and his wife Betty Cheever opened Broadway Bank February 15, 1941 at 5044 Broadway Street in Alamo Heights with five employees and $60,000 to serve the local community and local military personnel. Today, 75 years later, Broadway Bank is still family-owned and locally operated with 39 banking centers throughout San Antonio, Austin and surrounding communities. Now, with more than 630 employees, the bank has $3.2 billion in assets.
“These are exciting times for our bank, especially when you look back at how it all began in 1941,” said Jim Goudge, who was named President and CEO in 1998, before ascending to Chairman and CEO in 2001. “We really reflect on and give thanks for the vision of Col. Cheever and Betty, who kept the dream alive when the colonel was away at war.”
Third and fourth generation family members remain involved in the day-to-day operation of the bank. Suzanne Cheever Goudge and her sister, Jean Cheever, both serve on the Broadway Bank Board of Directors. Chris Cheever, their brother, works in the bank’s Private Banking Division. Sara Goudge Brouillard represents the fourth generation of Cheever family members working at the bank. She runs the bank’s Family Business Resource Center. Her sister, Carrie Goudge Dyer, serves on the Broadway Bank Austin advisory board. Additionally, Charles Cheever Jr., who began his career in the bank in 1957, presently serves as Chairman Emeritus.
It was a desire to see other family-owned businesses succeed in the same way that led Broadway Bank leaders to establish the Family Business Resource Center in 2012. It provides the information and inspiration family business leaders need to work with each other and their professional advisors in building the most successful family businesses possible.
Col. Cheever, Betty Cheever and Charles Cheever Jr. were early trendsetters in the financial industry, setting a high standard for innovative services. Broadway Bank was the first in San Antonio to:
  • establish a mortgage lending division in 1959
  • extend hours in 1960
  • raise savings rates in 1962
  • establish an affiliate in 1965
  • provide 24-hour off premise ATMs in 1982
  • offer on-site discount brokerage services in 1983
  • establish a full-service neighborhood customer convenience center in 1983
  • establish a suburban bank branch in downtown San Antonio in 1992 
In 2016, with at-your-fingertips banking now the norm, the bank offers private, commercial, personal and military banking and wealth management. Among the services—online and mobile banking, mobile check deposit, Apple PayTM, biometrics and eBanking. The new state-of-the-art banking centers feature bistros, charging stations and SMART ATMs that allow customers to deposit cash and checks without having to fill out a deposit slip or use an envelope.
“My parent’s mission from the beginning was to open a bank to serve fellow members of the military, specifically, and the San Antonio community as a whole,” said Cheever, Jr. “We are excited that we continue to honor their hard work with commitment to our customers, loyalty to our employees and heartfelt dedication to serving the most in need in our communities.”
Col. Cheever was commissioned in 1918, serving as a field clerk and pursuing his education. He earned his law degree from New York Law and served as a staff judge advocate for Gen. George S. Patton during World War II. Cheever Jr. graduated from the U.S. Military Academy at West Point and went on to serve as a pilot in the U.S. Air Force and the Texas Air National Guard, also earning a law degree from the University of Texas in 1957, retiring from the U.S. Air Force Reserve in 1972. That commitment to service remains a core value within Broadway Bank. The bank established Care Corps in 2004, the bank’s well-known volunteer organization. Broadway Bankers don red t-shirts and span out to make a difference in all the bank’s hometowns and communities. In 2015, volunteers spent more than 13,500 hours in local communities with 138 charitable projects from financial literacy classes for a first time homeowner to helping the Wimberley community rebuild after the devastating flood.
With the ideas, innovation and ingenuity from generations of employees, Broadway Bank is excitedly looking forward to the next 75 years of being “here for good.”

About Broadway Bank
Headquartered in San Antonio, Broadway Bank was founded in 1941. It has evolved from a small neighborhood bank into one of the largest independently owned banks in Texas. Today, Broadway Bank continues to function as a family-owned and locally operated financial institution. Broadway Bank offers a full-range of sophisticated financial services, including personal banking, private banking, military banking, business banking and wealth management. With more than $3 billion in total assets, the highly rated Bank operates 39 locations in San Antonio, Austin and the surrounding areas. Visit the Broadway Bank website at for more information.
Lydia Rodriguez, Marketing Communications Director
(210) 283-6655