Ken Flores named Rey Feo LXX, to reign in 2018 during San Antonio's Tri-Centennial anniversary

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October 14, 2015
North SA Chamber board member and Allegiance Environmental Services CEO Kenneth Flores was dubbed Rey Feo LXX and his daughter Ariana Flores named Reina de la Feria de las Flores on Saturday, October 10, at a coronation ceremony hosted by the League of United Latin American Citizens (LULAC) Council No. 2.

After a four-month fundraising campaign, Ken raised $229,197.30 for the LULAC Rey Feo Scholarship Fund and Ariana raised a record-breaking $75,127.96 for the Tom Morton Sandoval Parent/Child Scholarship. Ken will reign as “El Rey Feo” or “ugly king,” and Ariana as “La Reina de la Feria de las Flores” during Fiesta and throughout 2018 during the city’s observance of the Tri-Centennial anniversary.
The Rey Feo Scholarship program assists students who are within 12 months of high school graduation in completing and advancing their college education, and is specifically directed to San Antonio and Texas Education Service Center Region 20 school district students focused on career advancement.
“My goal all along has been to support the incredible work achieved by LULAC’s scholarship programs. The Rey Feo Scholarship Fund has awarded more than $5 million in scholarships since the program’s inception. The average scholarship award is $2,000 and covers tuition and books for deserving young people,” says Ken.
The Tom Morton Sandoval Parent/Child Scholarship, in partnership with the Alamo Colleges Foundation and the San Antonio College Women’s Center seeks to ensure the educational success of two generations by providing support, encouragement, assistance and incentives for parents to complete their educational objective at an Alamo College. Once the parent completes an educational objective, their child is entitled to a two-year scholarship to attend any Alamo College.
Ken is certain the LULAC Scholarship Program changes lives. “A college education is a game changer in any person’s life. A degree increases the likelihood that a scholarship recipient will go on to have a purposeful career, continuous professional development, benefits, and the ability to contribute back to his or her community,” he explains. “Education has a wonderful ripple effect.”
Ken’s campaign manager and royal Prime Minister Renee Crittenden-Garcia aims to honor the origins of the Rey Feo program – an idea based on a medieval Spanish tradition in which peasants elected one of their own, a common man, to be king, while also complementing the City’s Tri-Centennial efforts to celebrate San Antonio’s origins as a Spanish colonial city.
“First and foremost, we are committed to operating our reign as a workforce development program – advancing education and thus a skilled workforce, while also promoting the ideals of community, stewardship and wellness,” says Renee. “Rey Feo’s reign is a year-long service project, and we are thrilled to have the opportunity to assist our community in bringing visibility to San Antonio, our economy and rich heritage during the Tri-Centennial.”
You can still support Rey Feo LXX service projects with your donation, online at
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Ken is the CEO of Allegiance Environmental Services, an environmental cleaning company specializing in hospital and healthcare housekeeping and cleaning services for building interior/exterior, construction cleanup and specialized floor care for customers in the governmental, institutional and private sectors. Ken is dedicated to serving his community, advancing education, practicing good stewardship and wellness. He is an alumnus of Mount Sacred Heart School, Tom C. Clark High School, and St. Mary’s University. He is also an active member of St. Francis of Assisi Catholic Church, the North SA Chamber board of directors and the Rey Feo Consejo Educational Foundation, which supports the educational activities of the LULAC Rey Feo Scholarship Inc. program, a 501 (c)(3) non-profit organization.
Renee Crittenden-Garcia, Prime Minister
(210) 467-9296