Study Published in NY Times has Hallmark #1 in SA for Income Mobility

  • Share:
February 13, 2017
Hallmark University is Number One in San Antonio for Income Mobility

A recent study published January 18, 2017 in The New York Times shows that Hallmark University is number one in San Antonio at moving their students up two or more income brackets. By analyzing the likelihood that students will benefit from upward income mobility after attending various nationwide colleges and universities, the study made clear that Hallmark students are more likely to see a substantial income increase than students who attended any other college or university in San Antonio.

Brent Fessler (President of Hallmark University) stated “education is widely seen as the great equalizer in society, but this study shows that higher education as an industry is still not effectively reaching lower income students. We have long believed that Hallmark’s model of student engagement, accountability, and character development greatly increases the accessibility for a more diverse student body to achieve their dreams. And this report demonstrates that we’re having a great impact across a broad demographic.” 

The study was conducted by a team of researchers from Stanford University, the University of California, Berkeley, Brown University, and the United States Treasury. The aggregated group operates as The Equality of Opportunity Project. According to the project’s website, “A defining feature of the American Dream is upward income mobility: the ideal that children have a higher standard of living than their parents. Our work shows that children’s prospects of earning more than their parents have fallen from 90% to 50% over the past half century. Understanding what has led to this erosion of the American Dream – and how we can revive it for future generations – is the motivation for the Equality of Opportunity Project.”

The overall mobility index as defined by the project “reflects both access and outcomes, representing the likelihood that a student at Hallmark University moved up two or more income quintiles.” The project based its ranking by analyzing “what kind of students attend Hallmark” (derived by income level) and “how Hallmark students fare later in life” (derived by income level). The project applied the same analysis to more than 30 million students and over 2000 American colleges and universities. For San Antonio, the results showed that Hallmark had the highest number of students who moved up two or more income quintiles giving it the highest mobility index of any college or university in the city. Thus, Hallmark’s programs were generally more accessible to students of all income levels, and students of Hallmark emerged from their programs with the highest margin of income increase in San Antonio. 

The New York Times stated that this “new study, based on millions of anonymous tax records, shows that some colleges are even more economically segregated than previously understood, while others are associated with income mobility.” Further information for the findings was gathered by the use of “tuition records” according to the project’s website. The project also stated that “the measures of outcomes and mobility are for students born between 1980 and 1982, who are around age 35, when relative income rank stabilizes.”
Hallmark University
Established in 1969, Hallmark University is an accredited nonprofit higher education institution offering innovative graduate and undergraduate degrees in aeronautics, business, health care and information technology. Hallmark University is accredited by ACCSC. For additional information on accreditations, certifications, approvals and memberships, visit
Mik Rowe, Marketing Communications Specialist
(210) 690-9000